- They make clothing, accessories and decor pieces by hand from South African wool and mohair, using natural fibres. Animal fibres (wool, mohair) are preferred, as they’re more elastic than plants (cotton, bamboo) so they can stretch but retain their shape.
- They work by hand because it’s more personal than machine made stuff. As a result, all of their products have an individual feel and no two items are ever exactly the same.
- They are environmentally friendly because it’s the right thing to do, so they minimise waste, re-use, recycle, go local, and generally pay attention to the environmental impact
- They’re independent, adventurous and curious and constantly experiment with new ideas in their designs and business practices, which makes any interaction a fresh, interesting, creative and fun experience
cowgirlblues was started by Bridget Henderson, who worked in big corporate organisations (Bain & Co, Louis Vuitton Moët Hennessy, Unilever) both in South Africa and internationally, for many years. She’s a medical school drop-out with an MBA from Insead who bought her first camera in 2001 in Kathmandu and discovered a passion for photography. She also comes from a family of “makers” and both her mother and 87-year-old grandmother still knit.